The term online lead generation refers to the creation of the interest among the visitors towards the product or the services that is being offered. It has been seen that majority of the companies have realized the potential of the internet in reaching out to the people and that too from the varied regions as well as cultures and countries. This has emboldened them to gear up for the next big revolution that is sweeping the world of marketing-internet marketing. The generation of the leads could be for a variety of the purposes that could be as varied as the e-newsletter, list acquisition, in building out the reward programs, loyalty programs or any other member acquisition programs.
To get into the details of the lead generation we first need to know the real meaning of the term lead. Lead refers to the process of the sign-up for the advertiser offer that could include contact information or demographic information. In the market of the lead generation there are two types of leads that are the sales leads and the marketing leads.
In order to have a synchronized way of offering the advertisers the lead generations, three methods have been devised for the pricing models in the online advertising world. These three pricing models are:
Among all the three pricing models the CPL pricing method is one pf the most advertiser friendly method. In fact, in a recent survey it has been revealed that majority of the senior marketers have predicted that the 20% of the ad revenue would be in favor of the action based models and not the impression based models.