Significance of keyword in search engine optimization

Keyword is the root constituent of the search engine optimization process. So, it becomes essential to take it as the first and most important thing for optimization. As, all search queries are based on the keywords that are inserted in the search engines. So, one must be very careful in selecting the most relevant keywords for his or her web portal. If the SEO has to make your website noticeable in the search rankings, then the keywords are the play the major elements in which the entire SEO process revolves.

Wrong selection of keywords can mess up your entire work. As, whatever you do is completely based on the keywords. Thus, you must be careful at this first and far most significant point. Some following points can be helpful and useful in finding the appropriate keywords for your website:

• Scrutinize the website

  Do not leave even a single corner of the web portal's content and images at the time of exploring it. Take out all the important words from it. Prepare an excel sheet and make as much as phrases as possible from the extracted keywords. Remove all those phrases which do not have words used on the web page. Repeat the process to get the most suitable and relevant keywords list.

• Information of business

  To choose specific and appropriate keywords for your business, you should have full knowledge of that particular industry in which the web portal belongs to. If you do not have proper information of that industry, then you can get it by visiting some other business website.

• Keyword maker tools

  There are a large number of tools that are made available on internet that can help you in getting the target keywords as per your needs and requirements. Adwords keyword tools and word tracker are some of them where you can get the suitable keywords by just delivering one single keyword or your web portal URL.

• Analyze your opponent

  You should study the website of your competitor just finalize your own keywords. Check out the keywords that can be used to target its various pages. It will give you a perfect idea to finally select the list of keywords for your web portal.

• Popularity of keywords

  If the keyword is more popular, then it will be difficult for you get a good ranking for that keyword. It is not true for all websites but only for new websites. So, it is good to target those keywords which are not popular. You can go for those keywords after 3 to 6 months of optimization when the site has the enough links and a good position in the search engines.