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Pay per click advertising - Strategic way of generating traffic to your website

Pay per click advertising is one of the most effective and tactical way of bringing traffic to your website. Search engine optimization forum membership and article submission are some of other ways to generate free traffic. However, these non-paid methods often take longer time to produce desired results. You need to have good experience in this online domain.

For getting quicker response and for generating more traffic to your website, pay per click is the best option. As the name suggests, you will pay for number of clicks on your advertisement. The visitor will be directed to your sales page, products/ services page or your affiliate marketing site upon clicking the advertisement. Highlighted keywords in the advertisement will take visitors to the desired page.

Proper selection of a keyword can be profitable. This is the most important component of your pay per click ad campaign. Pay per click works on a simple principle. You can get link to your webpage through such popular keywords. You have to bid for the key word and your ad will be placed as per the bid value. If your bid is higher, your ad will be placed on top of all advertisements for that particular keyword. The worth of your ad campaign depends on the selection of the perfect keyword pertaining to your domain. According to your niche field, select appropriate keywords that the buyers would use to search.

Selection of a keyword is not as difficult as it seems. From the buyer’s perspective you have to select the keyword. The website word tracker will enable you to choose the perfect key word you are looking for. You will get information about the frequencies of search through the particular key words and the number of competing sites for those key words. If the competition is high for a particular website, it will be difficult to get top rank in the search engines. Select a key word for which the search frequency is high but the competition is low. There is no point investing time and money on less frequently searched keywords.

It is not necessary you will be able to select the most profitable key word in your first attempt itself. It is a trial and error process. Choose an appropriate keyword which you think will be profitable and start your campaign. Figure out the most profitable key word.

Try the 'Law of Average' rule that denotes the actual buyers from the total number of visitors to your website. However, the law of average varies from product to product. For a particular product it might be 5 among 100 visitors while for some other product it may be 10 among 100 visitors. The rate of conversion depends upon the niche field that you have selected, the demand for the product, and also on the quality of the product and of the company. Once you evaluate the law of average for your product, you can calculate the profit per sale and then accordingly decide the bid value for your keyword.

Before choosing a pay per click service provider, consider the marketing credibility of the service provider. Budgeting and planning your pay per click advertising campaign is very important to ensure reasonable profit in the long run.

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